Skip to content
Next Market Group

The musician gives his £25k prize Mercury Prize to grassroots concert halls

The artist accepting the award in Newcastle
Sam Fender received the honor last month in the North East

Sam Fender has handed over the full amount of his twenty-five thousand pound award winnings to the Music Venues Trust, which functions to save the Britain's small music venues.

Fender was awarded the prize on October 16 as his third album his work was named the outstanding release of the last 12 months.

Fender has decided to give the cash to the MVT, in recognition of the vital role local spots fulfilled in his initial steps.

"As an artist would not have achieved this success if it wasn't for all the gigs I did around the North East, and further afield, when I was just getting going," said Sam Fender. "These locations are iconic, but they are struggling."

Beginning in 2023, over 150 of these venues have ceased operations – roughly 16 percent of the entire UK sector.

Recently, top acts including the band Pulp, Coldplay, Katy Perry and Sheeran have all supported the MVT in its efforts to keep the scene afloat, by applying a minor surcharge to their ticket costs, which benefits independent venues.

Fender also joined in, raising in excess of £100,000 on his recent tour to help thirty-eight small stages across Britain.

These funds helped locations that were facing possible closure due to challenges caused by floods, blazes and personal losses, as well as regulatory hurdles, legal disputes and noise complaints.

Additional spaces were granted financial assistance in modernizing amenities and sound and lighting systems that positively impacted performers and concertgoers.

"The notion that money from concerts in big venues helps the smaller venues, where it begins for musicians like me, is just logical," Fender has said.

Pulp in concert
The group are one example who contributed their honor winnings to non-profits

He is far from the only musician to give his honor funds to worthy causes.

In the band received the prize in the year 1996 for their release their work, lead singer Cocker stated that the band would donate their prize money to the organization the charity.

During 2002, musician she shared her bounty between several organizations, including the NSPCC and a Sickle Cell charity.

"I also donated a grand to my local community centre, to their gymnastics program, because I did gymnastics when I was younger and they needed new equipment," she explained to outlets.

Two years ago, Ezra Collective donated their prize money to the local youth club that developed their band, in addition to other grassroots music organisations.

Also the 1994 recipients M People contributed their prize to a charity for MS after a friend was found to have the illness.

"The victory was sufficient," remarked vocalist Heather Small. "The cash was the cherry on top but we didn't need the bonus, because we had the main prize. So our winning touched somebody else's life."

In the past week, the MVT announced it had saved a couple of small stages in that region, by bringing them into public stewardship.

One venue in the city and The Croft in that location were acquired under the community ownership initiative, which is supported by the arts council and supporters who buy "stakes" in the venues.

TZ
The writer

Tara Zuniga

Financial strategist and market analyst with over a decade of experience in global markets.

Next Market Group

Type to search articles.