Amorim's Fatal Mistake? Challenging Wilcox and the Unassailable Executive Tier

Itbecame clear Ruben Amorim was able to withstand a loss to lower-league opposition. He weathered a decisive European final versus one of the worst Spurs sides for many years. He could survive home defeats to domestic rivals, finishing 15th, an unwavering system, laying waste to some of the club’s most promising homegrown talent, the 32% win rate, calling the squad the poorest in Manchester United history. But there was one adversary with whom Ruben Amorim was not permitted to dance. You come at Jason Wilcox, you had better succeed.

Regrettably, similar to numerous top-flight defender during Blackburn Rovers' championship campaign, the coach took on Jason Wilcox and appears to have failed. The most distracted of readers will notice the irony here: a manager who often railed at his players for failing in individual battles succumbing when confronted by the white heat and formidable presence of a England's top division's most feared football executives.

In truth, this whole painful saga appears to portray Jason Wilcox in a whole new light. Perhaps it might have been tempting, given his nine months in a similar role with the Saints, to view him as merely a drudge in the United exoskeleton: a man whose appointment was due largely to his close relationship with ex-colleague a fellow executive as any demonstrable skill. How mistaken everyone was. By masterfully outmanoeuvring United’s feted head coach, as he outmanoeuvred the unfortunate Dan Ashworth earlier, Jason Wilcox has proved himself as one of the sport’s true generals: a strategic mind that the club's competitors will now be justifiably concerned.

A Tactical Clash Regarding System and Philosophy

To illustrate, this was the director , after having been part of the leadership that appointed the 3-4-3 fundamentalist the coach originally, was instrumental in trying to persuade him to ditch his beloved formation. Unsurprisingly, these pleas faced pushback. However, these judgements hold greater authority when delivered by a man of a man the unimpeachable soccer background he possesses, a veteran of international appearances and a contributor to a title-winning side decades past.

Maybe eventually he might agree to outline his reasoning to the rest of us. Perhaps at some point questions may arise regarding why the coach is departing with a full payout, with no penalty clause in place. The director seldom speaks in public, for excellent reasons. The real thinkers in football – men like him – simply operate on a plane exceeding our mundane comprehension. Were he to speak, most likely all we would hear is a series of ultrasonic blips and complex calculations. Wanting is not equivalent to being ready to receive.

Sir Jim Ratcliffe reportedly suggested playing Bryan Mbeumo in a defensive role.
The club's co-owner has allegedly suggested playing Bryan Mbeumo at right wing-back. Image: Getty Images

The Ultimate Authority Behind Command

Naturally, in training our focus on Jason Wilcox we are obscuring the true genius behind the modern United throne. The director is, in reality, merely executing the directives of his ultimate line manager the billionaire owner, who privately has made very clear his preference for a back four. It is reported, Ratcliffe has also suggested deploying the forward in a wing-back role. Ratcliffe is keen for the club to embrace analytics and metrics. Per reports, during a leadership summit early in his investment, he announced that United’s style of play “will be determined by this group”.

After all, Ratcliffe is a specialist in this technical football matters, leveraging his previous experience in petrochemicals and yachting. Most importantly he remains incredibly rich, and as we all know, the rich are superior: more perceptive, sagacious, more tactically astute, fundamentally better. Whom else would you trust to manage a strategic plan of cost-cutting, the construction of a new stadium that looks similar to someone’s leftover knitting, the acquisition of a new striker?

A New Soccer Hierarchy: Directors Above Coaches

This is a trend that is becoming prevalent at the elite levels football. For decades, teams mistakenly entrusted major sporting choices to low-level employees such as coaches, scouts – even footballers. Perhaps it was once feasible for an up-and-coming, visionary coach with ideas and energy to go into an organization and implement their plan supported to fruition. But how many businesses have these guys established? How many large-scale layoffs have they managed? Far preferable to invest the real power where it belongs: the leadership tier, the casually dressed executives, the guys with the jaw-dropping LinkedIn profiles. It is wiser to decide the strategy in the boardroom and appoint someone who can tailor their methods to suit. If managers were formerly chefs, they are now more akin to delivery personnel: not really responsible for the product, yet ultimately answerable if it arrives poorly or leaks out of the box.

In the meantime, a coach's role is increasingly not about crafting the philosophy and more about selling it: the front-facing representative on the front desk, the public face of an organisation they can do little to change. A coach at Chelsea leads a team of literal children into Europe and secures two medium-sized trophies, and effectively is dismissed for speaking out. Wilfried Nancy finds his reputation ruined whereas the people who appointed him live to blunder indefinitely.

The Modern Corporate Game: Responsibility for the Coaches

And possibly in a small way this is simply corporate governance in action: the elevation of a privileged elite who can never be wrong, whose choices remain untouchable, whose errors can always be sacked away without explanation. Appoint the system coach and then dismiss them for using excessively 3-4-3. Bring in the project manager and then bin him for requiring excessive time. And above all be grateful; for the incremental increases in ticket costs, for the latest player acquisitions, for the fact that the grownups – regardless of their expertise – remain in control.

Tara Zuniga
Tara Zuniga

Financial strategist and market analyst with over a decade of experience in global markets.